January 23rd, 2012
By writing a case study you are actually getting an opportunity to tell your story about your business, or any other business, to clients and prospects in a manner that concretely illustrates the values and results of the business being explored. A good case study should begin with results driven and compelling headline that shall immediately capture the full attention of the reader and stir a desire within the reader to go through the rest of the case study. The first paragraph of the case study should focus on the summary of the business being explored in the case study. The last sentence of the introduction paragraph of a case study should be a single statement that describes a major problem faced by the business and how the case study will provide a possible solution to the problem. The following paragraph should then define the problem by offering in-depth knowledge about the problem. After adequately covering the problem, the case study should then define a possible solution or solutions in a concise manner. The solution is to buy case study and it should be backed up with enough data. By illustrating results, facts and figures that have shown the proposed solution to work for problems similar to the one facing the company that you are writing case studies about, you will actually be selling your ideas to the reader, who will be part of the company. When writing a case study about a different company that yours, it is important that you speak their language and not yours if you hope to convince them.